TRADERS MARKET OPPORTUNITIES

November 10-12, 2027 | Columbus Convention Center, Columbus, OH

About Traders Market

Traders Market is open to NAWLA and Member and Non-member companies and is at the intersection of industry experts and emerging professionals in the forest products industry. With unparalleled opportunities to connect with leading buyers and suppliers, there is no other event like Traders Market! This year's 2027 Traders Market takes place November 4-6 in Columbus, OH.

Exhibitor and sponsorship opportunities are going fast. Get in front of top buyers and decision-makers with unmatched exposure through exhibits, education and networking — no other lumber tradeshow provides this under one roof.

Who Attends

Exhibit Space

NAWLA offers exhibit space at Traders Market in convenient 10' x 10' booth increments. New for 2027, exhibitors will have the flexibility to combine multiple booths to create larger, customized booth configurations, allowing companies to expand their footprint and establish a more prominent presence on the exhibit floor. Please reach out to us to customize your booth size.

Exhibit space is also available to both NAWLA member and non-member companies, providing an opportunity for businesses across the industry to showcase their products, services, and solutions while connecting with industry professionals.

2027 Booth Rates

Member

10x10 In-Line Exhibit Space | $2,695
10x10 Corner Space | $3,195
10x20 In-Line Space | $5,390
10x20 Corner Space | $5,895

Non-Member

10x10 In-Line Exhibit Space | $4,695
10x10 Corner Space | $4,195
10x20 In-Line Space | $7,390
10x20 Corner Space | $7,895

2027 Exhibit Floorplan - Coming Soon

2027 Rules and Regulations - Coming Soon

NAWLA will provide each company a standard 10’ x 10’ booth furniture package containing one (1) skirted 6’ table, two chairs, one wastebasket, one booth sign and one (1) registration. Carpet isn’t included with the booth space. Carpet can be purchased through the Exhibitor Service Manual which will be available in August. Carpet is required, whether purchased through Freeman or provided by your company onsite.

Sponsor Opportunities

The Traders Market Sponsor Program recognizes organizations that invest in the conference at a higher level. Choose the sponsorship level and corresponding opportunity that meets your company’s marketing goals and automatically get high-impact brand visibility.

Private Meeting Rooms

Standard Package – $6,000

(1) six-foot standard table
(6) standard chairs
Company logo featured on meeting room door

Premium Package – $8,000

(1) conference table
(6) pro executive black vinyl swivel chairs
Company logo featured on meeting room door

2027 Meeting Locations - Coming Soon!

Diamond Sponsorship | $17,500

Benefits Include:

Recognition on signage, NAWLA website, and the NAWLA mobile app
Sponsor Recognition at your booth
Sponsor ribbons for company personnel
Traders Market registration badges (3)

Diamond Sponsorship includes one of the following opportunities:

Mobile App Sponsorship

Provide attendees with any-time access to event information by sponsoring the Traders Market mobile app. Sponsorship includes sponsored splash page graphic and banner graphic within mobile app.

Wednesday Welcome Party

Welcome attendees as we open Traders Market with your branding throughout our reception space. Sponsorship includes onsite signage recognition, branded napkins used at each bar, signature welcome beverage.

Thursday Networking Reception

Create an opportunity for attendees to network with exhibitors and NAWLA members while enjoying food and beverage at the Thursday evening reception on the tradeshow floor.

Traders Market Event Lounge

Showcase your branding in our new Traders Market Lounge. Sponsorship includes: onsite signage recognition and (1) activation that can be provided by the sponsor or recommendations made by NAWLA. Activations can include: golf simulator, inflatable axe-throwing, custom bar, etc.

Platinum Sponsorship | $15,000

Benefits Include:

Recognition on signage, NAWLA website, and the NAWLA mobile app
Sponsor Recognition at your booth
Sponsor ribbons for company personnel
Traders Market registration badges (2)

Platinum Sponsorship includes one of the following opportunities:

Badge Lanyard Sponsor

Place your company’s name or logo on the lanyard that attendees receive and wear at Traders Market. Sponsorship includes 1 color logo on co-branded lanyards worn by all attendees.

Thursday Lunch Sponsor

As the exclusive Lunch Sponsor, your brand will be front and center during one of the highest-traffic times of the day. This midday meal draws a captive audience of attendees, providing the perfect platform for brand visibility, relationship-building, and meaningful engagement. Sponsorship includes recognition on event signage and digital agenda, dedicated sponsor recognition in pre-event promotions and onsite materials, and opportunity to provide branded napkins or table signage.

Exhibit Hall Escalator Clings

Showcase your branding with the main escalators that lead into the entrance to the exhibit hall! Sponsorship includes your graphics on the inner panels of the escalators, sponsor to provide artwork.

Conference Registration Takeaway

Choose between a bag, wallet, padfolio, or notebook with your company’s logo and the NAWLA logo for each attendee to receive when they check in at registration.

Friday Exhibit Brunch

Sponsor a Mimosa or Bloody Mary Bar on the exhibit hall floor. Sponsorship includes recognition in pre-show promotions and onsite signage. Bars will be placed near or next to the sponsor’s booth space.

Hotel Key Cards

Place your company’s logo and message in all attendees’ hands upon check-in at both NAWLA host hotel(s). Sponsorship includes a custom sponsor’s design on the key card given to NAWLA attendees.

Specialty Cocktail Sponsorship

Treat attendees to a specialty cocktail bar placed next to your booth on Thursday during the opening evening reception. Sponsor can select cocktail from available options and provide branded cups and napkins for bar use.

Gold Sponsorship | $12,500

Benefits Include:

Recognition on signage, NAWLA website, and the NAWLA mobile app
Sponsor Recognition at your booth
Sponsor ribbons for company personnel
Traders Market registration badges (1)

Gold Sponsorship includes one of the following opportunities:

Booth Snack Station

Attract traffic to your booth by featuring a special snack for attendees during Thursday or Friday afternoon hall hours. Can be sponsored by multiple companies for attendees to navigate between stations throughout the show floor. Snack station will be placed in or directly next to your booth space and includes 500 quantities of selected items. Available options will be provided in Spring 2027.

Exhibit Hall Stair Cling

Keep your brand in attendees’ minds by branding the staircases outside the exit of the exhibit hall. Sponsor to provide artwork.

Thursday Morning Sponsor

Showcase your branding at our morning breakfast, opening remarks and education session before the show floor opens on Thursday! Sponsorship includes branded signage, a verbal callout on stage from NAWLA leaders, and an opportunity to provide a 1-2 minute video or host a 2-minute live introduction onstage.

Headshot Lounge Sponsor

Sponsoring the Headshot Lounge gives your company high-impact, long-lasting visibility. Attendees will line up to receive complimentary, high-quality professional headshots, creating a natural space for interaction, visibility, and goodwill. Sponsorship includes a 10x10 space for the headshot lounge to be directly next to the sponsor’s booth space, watermark branding on the headshot lounge photo site and the opportunity to have sponsor staff in the booth space to network with attendees or provide collateral.

Silver Sponsorship | $9,500

Benefits Include:

Recognition on signage, NAWLA website, and the NAWLA mobile app
Sponsor Recognition at your booth
Sponsor ribbons for company personnel

Silver Sponsorship includes one of the following opportunities:

Portable Charging Units

Your company brand or logo will be featured on portable power banks that will be available for attendees to grab and carry around the event as they network and attend sessions.

Custom Alcohol Sponsorship

Give the gift of a custom alcohol bottle to 150 attendees! Sponsorship includes your logo branded onto the alcohol bottle of your choice. Available options will be available in Spring 2027.

Digital Wayfinders

Brand our digital touch screen monitors for attendees to navigate the show floor and our schedule during Traders Market. These will be placed strategically throughout NAWLA’s event space and wrapped with your branding. Sponsorship includes cling branding around the monitor and featured sponsor graphics on the digital screen display.

Thursday Afternoon Break Sponsor

Be the brand that brings attendees a moment of energy and connection. As the exclusive sponsor of our afternoon refreshment break on the trade show floor, your company will be front and center as guests grab coffee, snacks and a quick recharge.

Bronze Sponsorship | $5,000

Benefits Include:

Recognition on signage, NAWLA website, and the NAWLA mobile app

Bronze Sponsorship includes one of the following opportunities:

Exhibit Hall Hanging Banner

Place your brand and message high in the air. Your 4’ x 8’ banner will be displayed above a high-impact area within the exhibit hall, showcasing your brand and directing traffic to your booth.

Conference In-Door Street Signs

Placed in the high traffic areas of the Conference area. These signs are 3’w x 7’H and can focus on your products/solutions or direct attendees to your booth.

Bar Coasters

Feature your company logo or artwork on the coasters at the NAWLA host hotel bar, a main gathering spot for attendees after the tradeshow has closed for the day.

Custom Sponsorship

Custom sponsorship opportunities are available upon request. Please contact Jim Conlon, Sales Director, at 312-673-4865 or via email at jconlon@nawla.org to talk about options of how you can make a unique impact at the 2027 Traders Market.